Robocar Poli Traffic Safety Campaign

Hyundai Motor's 'Safe Move' campaign is the company's effort to reinforce traffic safety so that everyone can walk around safely and both drivers and pedestrians can enjoy safe environment. Safe Move campaign is based on the concept of 'Safe World that We Make Together' , providing traffic safety education for children, preventing accidents on the road, and supporting victims of traffic accidents, as part of Hyundai Motor's effort to contribute to traffic safety

About the campaign

'Traffic Safety Story with Poli', which was launched for traffic safety of children around the world, is a social contribution project conducted by Hyundai Motor Company, Roi Visual, Citizens' Coalition for Safety, and EBS. Various online and offline campaigns are being conducted in Korea and elsewhere, by using 26 episodes of 'Traffic Safety Story with Poli.'

'Traffic Safety Story with Poli' unfolds in 3-stage structure, based on 'Poli', a character that is widely popular among children, and real-life cases, for children to easily understand.

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  Children's traffic accidents in real life

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  Solving the case with Poli and his friends

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  Traffic safety education in theory

Robocar Poli is an original animation created by Roi Visual, and <Traffic Safety Story with Poli> is a joint production of Hyundai Motor Company and Roi Visual, created as traffic safety education content based on characters from Robocar Poli.